Net Promoter Score (NPS) is an important metric for measuring customer loyalty and satisfaction. It was introduced by Bain & Company in 2003. NPS assesses how likely customers are to recommend a business, product, or service using a simple scale from 0 to 10. Based on their responses, customers are divided into three groups: Promoters (9-10): Loyal enthusiasts who drive …

Customer service is changing quickly, with technology and human interaction coming together. As organizations go through digital transformation, the use of AI, such as chatbots and robotic process automation, is becoming more common in customer support. AI Customer Support offers benefits like being available 24/7 and responding quickly. However, there are concerns about whether these technologies can truly replicate the …

Big Data is no longer just a buzzword: it’s a powerful tool reshaping how businesses understand and enhance customer experiences. In the digital age, where every interaction generates valuable insights, companies can leverage vast amounts of data to create personalized customer journeys that resonate deeply. With digital transformation accelerating, organizations face the pressing need to harness Big Data to meet …