Customer service is changing quickly, with technology and human interaction coming together. As organizations go through digital transformation, the use of AI, such as chatbots and robotic process automation, is becoming more common in customer support. AI Customer Support offers benefits like being available 24/7 and responding quickly. However, there are concerns about whether these technologies can truly replicate the …

Big Data is no longer just a buzzword: it’s a powerful tool reshaping how businesses understand and enhance customer experiences. In the digital age, where every interaction generates valuable insights, companies can leverage vast amounts of data to create personalized customer journeys that resonate deeply. With digital transformation accelerating, organizations face the pressing need to harness Big Data to meet …

Customer experience (CX) includes every interaction a consumer has with a brand, making it very important in the consumer packaged goods (CPG) industry. With more competition and changing consumer expectations, it's crucial to understand and improve CX for long-term growth. Key Takeaway: Investing in CX can lead to substantial business growth. Our study on "What is Customer Experience Worth? A …