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In today's experience-first economy, siloed strategies are a liability. Customers, employees, users, and brand audiences interact with your organization as one entity — they are looking for holistic experiences that aren't disjointed. Brief definitions CX = Customer Experience EX = Employee Experience PX = Product Experience BX = Brand Experience Holistic Experience Management (XM) Key to aligning these for long-term …
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May 13, 2025
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9 min read
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Customer experience (CX) includes every interaction a consumer has with a brand, making it very important in the consumer packaged goods (CPG) industry. With more competition and changing consumer expectations, it's crucial to understand and improve CX for long-term growth. Key Takeaway: Investing in CX can lead to substantial business growth. Our study on "What is Customer Experience Worth? A …
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March 8, 2025
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8 min read
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