From Data to Delight: Transforming Digital Marketing Through IoT represents a transformative shift in how brands engage with consumers. The Internet of Things (IoT) connects everyday devices—smartphones, wearables, home assistants—to the digital ecosystem, enabling continuous data flow. When integrated with digital marketing strategies, this connectivity creates unprecedented opportunities for personalized and context-aware campaigns. IoT digital marketing moves far beyond traditional …
May 17, 2025
8 min read
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