On social media venues – even professional ones – we often come across various types of professionals showcasing their research expertise. Two such personas (genders arbitrarily assigned for simplicity in storytelling) that stand out are: The Method Guardian: She firmly believes in the power of research and data. For the Guardian, every discussion or decision must be backed by rock-solid …
August 21, 2025
8 min read
We’ve all been there: stuck in a chatbot loop, sent from one department to another, or feeling like a brand that says it puts customers first but really just wants to check a box. It’s frustrating, and ironically, it often happens at companies with good intentions that inadvertently commit the biggest CX no-nos.This article unpacks some of the most common …
June 27, 2025
5 min read
In today's experience-first economy, siloed strategies are a liability. Customers, employees, users, and brand audiences interact with your organization as one entity — they are looking for holistic experiences that aren't disjointed. Brief definitions CX = Customer Experience EX = Employee Experience PX = Product Experience BX = Brand Experience Holistic Experience Management (XM) Key to aligning these for long-term …
May 13, 2025
9 min read
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