On social media venues – even professional ones – we often come across various types of professionals showcasing their research expertise. Two such personas (genders arbitrarily assigned for simplicity in storytelling) that stand out are: The Method Guardian: She firmly believes in the power of research and data. For the Guardian, every discussion or decision must be backed by rock-solid …
August 21, 2025
8 min read
Emotions are crucial in tourism as they greatly impact tourists' experiences and satisfaction levels. These emotional experiences have a significant effect on how travelers think and behave during their trips. It is essential for the tourism industry to understand these emotions in order to provide better service and build customer loyalty. Key Takeaway: Understanding and measuring emotions in tourism can …
August 14, 2024
12 min read
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