Emotions are crucial in tourism as they greatly impact tourists' experiences and satisfaction levels. These emotional experiences have a significant effect on how travelers think and behave during their trips. It is essential for the tourism industry to understand these emotions in order to provide better service and build customer loyalty. Key Takeaway: Understanding and measuring emotions in tourism can …

Strong customer partnerships are crucial for improving customer experience (CX), building stronger connections, and achieving business success. In today's competitive environment, companies that prioritize these relationships can greatly enhance their customer experience management (CEM) strategies. Key Themes Discussed Building Effective Customer Relationships: Exploring the role of trust and communication. Understanding Customer Experience Integration: Defining CX and BX, and how their …