Customer experience (CX) includes every interaction a consumer has with a brand, making it very important in the consumer packaged goods (CPG) industry. With more competition and changing consumer expectations, it's crucial to understand and improve CX for long-term growth. Key Takeaway: Investing in CX can lead to substantial business growth. Our study on "What is Customer Experience Worth? A …

In the competitive landscape of today's business world, understanding and harnessing the power of local market research has become paramount for companies looking to thrive and grow. Unveiling the mysteries of consumer behavior, analyzing competitors' strategies, and navigating emerging trends are just a few aspects that make local market research an indispensable tool in any organization's arsenal. By delving deep …