Written by: Mark North, PhD
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Measuring Emotions in Tourism: Attitudinal Insights for Better Service

Introduction Emotions are crucial in tourism as they greatly impact tourists' experiences and satisfaction levels. These emotional experiences have a significant effect on how travelers think and behave during their trips. It is essential …
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August 14, 2024
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Strong Customer Partnerships: Iterating Success in Customer Experience Management

Introduction Strong customer partnerships are crucial for improving customer experience (CX), building stronger connections, and achieving business success. In today's competitive environment, companies that prioritize these relationships can greatly enhance their customer experience management …
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August 2, 2024
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The Science of Emotional Regulation: Polyvagal Theory Explained

Introduction Polyvagal Theory, introduced by Stephen Porges in 1994, offers groundbreaking insights into how our nervous system regulates emotional and social behavior. This theory is crucial for understanding emotional regulation as it emphasizes the …
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July 31, 2024
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Crack the Code to Success with Local Market Research Secrets

In the competitive landscape of today's business world, understanding and harnessing the power of local market research has become paramount for companies looking to thrive and grow. Unveiling the mysteries of consumer behavior, analyzing …
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June 18, 2024
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